About Us

In the 1960s humanity went to the moon. And then we hit a crossroad, between the real world and the newly born digital world. The digital world won. Humanity's focus shifted from the stars and into screens.

We know where this ends. Wall-E. The Matrix. Disconnecting us from reality means disconnecting from growth, from innovation. It leads to stagnation. Connection is a core human instinct.

In the last few years the physical world is coming back. From reusable spaceships to humanoid robots. The internet is awesome. We want to come back to reality, but keep everything we gained from the digital world.

Some robots will do things for us, to free our time to things we love. And some robots will help us spend this time in reality, not on screens.

The way you actually become who you want to be isn't by fighting yourself harder, it's by having something around you that sees you in your real life, every day. The systems people grew up with (a coach in the room, a partner who lifts with them, a community that shows up) have largely fallen away.

Most of us are doing the work alone now, which is why most of us aren't doing it. Muse is the part of your environment that actually pays attention.

For us. For our parents, for whom a simple visual voice robot is more accessible than a screen. And for our kids, to whom the real world is boring and cold. They demand the speed of the digital.

We are building robots that multiple people can use together. Robots that foster connection. We envision human-crafted content, digitalizing things that were until today unscalable, because there is a format for video, not for feedback.

We had the privilege of taking part in unique learning experiences. From math olympiads to mission-critical training, and in the creation of movies and media. We know that there is another way than school. Let people choose their own path. Support them enough that failure becomes fun, not scary. That's when real life becomes a sandbox.